Website Copywriting Services Wales, SEO Copy

On-page SEO strategy

admin — Mon, 03 Aug 2009 20:57:24 +0000

On-page SEO would include the following services which will have a direct impact on your websites search engine results:

Keyword and Search Phrase Research
The difference between just having a website and having a successful website is knowing your keywords and search phrases. Successful copywriting analyses the keywords and phrases, usually 2, 3 and 4 word searches and implements them into the page content within your website.

Meta tags
The tag of your website is one of the most important aspects of good on-page SEO and should include your main keywords in order of priority. The keyword meta tag is less frequently used by the major search engines but should not be excluded from your websites html code.

Headline tags
After the tag, the heading tags and are the next major influence on keywords within your websites content.

Keywords within your site’s copy
Your main keywords will naturally feature within your websites content. Content should be readable, well presented and contain not only your main keywords and phrases but variations on your keywords where applicable. Keyword density is important and you should not look to have above a 5% keyword density on any page of your website. You may be at risk of a penalty from Google if your website is considered to use keyword stuffing techniques.

Your domain name and page url’s
When registering your domain name, you should try if possible to include your primary keywords that reflect the nature of your business i.e. www.widgetsforsale.com. For services and products your url’s should again be written with your keywords in mind. i.e. www.domain.com/main-keywords.htm. For dynamic websites, your url’s can be written using mod re-write.

Links
Your websites internal links are other aspects of your websites source code that can affect your Google search results.

Google click through rates – the importance of 1st page ranking

admin — Wed, 29 Jul 2009 10:29:22 +0000

Google published data over 12 months ago containing information on the click through rates from 36 million search queries. Everyone knows the importance of the top positions in Google but the data emphasises how you really DO need to be at the top of the SERP’s.

Below are the positions within google and the clickthrough rates

#1. 42.3% of all clickthroughs
#2. 11.92%
#3. 8.44%
#4. 6.03%
#5. 4.86%
#6. 3.99%
#7. 3.37%
#8. 2.98%
#9. 2.83%
#10. 2.97%

Attaining the #1 position in Google will result in nearly 4 times more traffic than the #2 position. Looking at figures for the 2nd page of the SERP, the figures drop to less than 1% of the clickthroughs, thus proving that many visitors do not browse beyond the first 2 pages of search results.

Improve your SERP with an SEO copywriter

admin — Tue, 28 Jul 2009 11:33:25 +0000

There are many factors which determine good search engine ranking for your coporate website. Link building is probably the most influential aspect of off-page SEO, and due to the manual, time consuming nature of the task is often the most expensive.

Of the on-page SEO techniques, the content of the meta tags on your website should be written well and the body copy should be coded with the relevant and

tags.

Successful SEO copywriting is not just about stuffing your keywords and phrases into your websites copy. Google is wise to keyword stuffing and your site will undoubtedly suffer from such techniques. To effectively write copy for your website there is a process which must be undertaken to maxmise SERP and eliminate the chance of penalties from search engines.

Set a goal for your copywriting work.
Identify your keywords and phrases.
Identify the pages you are going to update / create new ones.
Write the content for each page.
Analyse the keyword density for each completed page.
Update the pages online.
Track the search results pages against your keywords.
Analyse your visitor statistics.

The above process is naturally a little more complicated, considering step 4 (write the content) is the most time consuming step and in itself requires information to be generated and moderated.

For help on copywriting for your website, please contact us today.