On-page SEO strategy
On-page SEO would include the following services which will have a direct impact on your websites search engine results:
Keyword and Search Phrase Research
The difference between just having a website and having a successful website is knowing your keywords and search phrases. Successful copywriting analyses the keywords and phrases, usually 2, 3 and 4 word [...]
Google click through rates – the importance of 1st page ranking
Google published data over 12 months ago containing information on the click through rates from 36 million search queries. Everyone knows the importance of the top positions in Google but the data emphasises how you really DO need to be at the top of the SERP’s.
Below are the positions within google and the clickthrough rates
#1. 42.3% [...]