On-page SEO strategy

On-page SEO would include the following services which will have a direct impact on your websites search engine results:

Keyword and Search Phrase Research
The difference between just having a website and having a successful website is knowing your keywords and search phrases. Successful copywriting analyses the keywords and phrases, usually 2, 3 and 4 word searches and implements them into the page content within your website.

Meta tags
The tag of your website is one of the most important aspects of good on-page SEO and should include your main keywords in order of priority. The keyword meta tag is less frequently used by the major search engines but should not be excluded from your websites html code.

Headline tags
After the tag, the heading tags and are the next major influence on keywords within your websites content.

Keywords within your site’s copy
Your main keywords will naturally feature within your websites content. Content should be readable, well presented and contain not only your main keywords and phrases but variations on your keywords where applicable. Keyword density is important and you should not look to have above a 5% keyword density on any page of your website. You may be at risk of a penalty from Google if your website is considered to use keyword stuffing techniques.

Your domain name and page url’s
When registering your domain name, you should try if possible to include your primary keywords that reflect the nature of your business i.e. www.widgetsforsale.com. For services and products your url’s should again be written with your keywords in mind. i.e. www.domain.com/main-keywords.htm. For dynamic websites, your url’s can be written using mod re-write.

Links
Your websites internal links are other aspects of your websites source code that can affect your Google search results.