Improve your SERP with an SEO copywriter

There are many factors which determine good search engine ranking for your coporate website.  Link building is probably the most influential aspect of off-page SEO, and due to the manual, time consuming nature of the task is often the most expensive.

Of the on-page SEO techniques, the content of the meta tags on your website should be written well and the body copy should be coded with the relevant <h> and <p> tags. 

Successful SEO copywriting is not just about stuffing your keywords and phrases into your websites copy. Google is wise to keyword stuffing and your site will undoubtedly suffer from such techniques. To effectively write copy for your website there is a process which must be undertaken to maxmise SERP and eliminate the chance of penalties from search engines.

1. Set a goal for your copywriting work.
2. Identify your keywords and phrases.
3. Identify the pages you are going to update / create new ones.
4. Write the content for each page.
5. Analyse the keyword density for each completed page.
6. Update the pages online.
7. Track the search results pages against your keywords.
8. Analyse your visitor statistics.

The above process is naturally a little more complicated, considering step 4 (write the content) is the most time consuming step and in itself requires information to be generated and moderated.

For help on copywriting for your website, please contact us today.